01. Scope

Make commercial insurance interesting…big ask we thought.


Market Weighton Commercial Risk Solutions is a small independent insurance brokers based in Market Weighton near York. Nigel approached us as he needed branding for the business when they changed their name.

Our brief was simple but complex in its simplicity. We needed to give MWCRS an identity that befitted the commercial insurance world but also attracted local businesses in the the small market town near York.

We think we fit the bill pretty damn well!

02. Create

Professional and cheeky, no problem…


MWCRS owner Nigel gave us free reign on this project and with a little research, we knew the direction we were looking to take. The brand needed to be both corporate and professional but also have a cheeky edge to not scare off smaller businesses. Our solution was a simple one, use local pride to ensure that MWCRS still had a softer side. The use of imagery of greyhounds and whippets (local racing dogs) and the old gent with his flat cap provides an air of familiarity for visitors to the site and in any market material they receive.

Within the brand identity, we kept the style professional and clean. A bespoke handwritten logotype was perfect for the client as it simulates someone signing on the dotted line but also gives it a more personal feel than a modern logo.

Nigel was absolutely chuffed with his news site and identity and we continue to get many compliments on how we have helped him.

“Having appointed Phase as our branding and website provider, I cannot recommend them highly enough. Christian and his team far exceeded our expectations from our company branding, through to our website. Fantastic service from all at Phase at delivery stage and through to now, their customer service is exemplary.”

Nigel Perry
Director, MWCRS

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