01. Scope

Create a brand for an innovative and forward-thinking health and fitness business.


We were approached by Hannah at Shorefit who was building an exciting start-up business which focused on their clients well being, fitness and nutrition. Hannah’s brief was a brand that was clean, sleek and approachable for both men and women. It had to be adaptable and forward thinking.

We set about working closely with Hannah on her brand, providing an image of the business and making their plans a reality.

02. Create

Fresh feel for a unique client…



The strength of the Shorefit brand was based on strong imagery, presenting the ideal food, exercise and lifestyle that their clients will strive for. Supported with a simple logo which is editable the Shorefit brand has been able to be adapted to represent both Shorefit (fitness) and ShoreBeing (nutrition) and any future sister brand.

We designed the logo, business stationery, fitness clothing, and built the website. The brand has gone from strength to stregth over the 3 years we have been working with them and Hannah has recently opened her first fitness food nutrition shop based in Brighton.

“We found Christian and the team at Phase to be professional and approachable, a thoroughly nice agency who I had no hesitation in working with despite the distance – them being based in The Midlands and me on the South Coast.

I had a very clear vision of the branding but really appreciated Phase taking the time to explore designs outside of the brief as it broadened my thinking and definitely had an influence on the end product.

I value professionalism which was delivered at all stages, deadlines were met and promises kept with courtesy calls and emails an added extra. We went live as planned.

I fully recommend Phase and will continue to use them for all of my design needs going forward.”

Hannah March
Owner, Shorefit

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