01. Scope

Give Swift a modern and cutting edge identity to stand out from the crowd.

 

Mike from Swift Personnel approached us with his brief to help him push the brand identity of his business to the next level. A relatively young business, but going places quickly, Swift wanted a rebrand which would stand the test of time in such a competitive market.

We set about working closely with Mike and the team to create a brand they could be proud of and give them a brand guideline which would help the business as they grow.

02. Create

Define how Swift can grow and pitch to large corporates…

 

From our intial conversations with Mike and the team at Swift we built a brief which would be the core of everything we do for them. Their core business is to recruite and offer temporary agency staff such as HGV drivers and warehouse operatives to busy companies. Swift wanted to be able to appeal to large corporate businesses but their existing branding wasnt offering what they needed.

We set about building a brand which was modern, unique and gave confidence to the team. A brand style guideline was produced which would help Swift to plan for future growth and we also designed their signage for both branches in Walsall and Telford.

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