Market Weighton, a new but significant player in the commercial insurance world approached Phase to create a brand that would be both serious and playful. We helped them establish a presence that reflects their Yorkshire roots and experience as a reputable broker.

Our solution: we worked with the team to produce a hand written logo type which used a soft purple colour to keep the approachable feel for the clients that Market Weighton work with. Using iconic images of flat cap wearing Yorkshire men and classic whippets & greyhounds we produced a website that the team could be proud of and appealed to the local market. We continue to work with the team at Market Weighton to develop the brand as they continue to grow.

Our solution.


Branding.

Creating a brand that was appraochable and personal was key. Using a handwritten logo mark and soft colourways helped to give Market Weighton’s brand the feel it required.

Creative.

We used a variety of fun images from greyhounds and lovely old chaps wearing flatcaps which make customers smile and are seen throughout the brands material.

Digital Development.

We created a new website for the team which focuses on being a point of information and reference as well as visually connecting with the audience.

Experience.

Using local landmark imagery reflects the home that the customers live and work in, connecting Market Weighton to each visitor that lands on the website.

Results.


From working with us, Market Weighton have established themselves as a reputable brand in the Yorkshire area. They are disrupting the commercial market with a local prescence and trust worthy brand. The result is an vast increase in growth and brand recognition.

Nigel Perry

Managing Director

Having appointed Phase as our branding and website provider, I cannot recommend them highly enough. Christian and his team far exceeded our expectations from our company branding, through to our website. Fantastic service from all at Phase at delivery stage and through to now, their customer service is exemplary.

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