Lasso Pets
A wholesome UK Pet brand changing the treat game
Branding / Packaging Design / Brand Guideline
Locally sourced, naturally designed, Distinctly Lasso.
Lasso Pets is a family-run business producing natural pet treats, sourced responsibly from UK farmers. When they approached us, it was clear their brand needed to reflect not only the quality of their products, but also the character and warmth of the family behind them. Inspired by their much-loved pets, Larry, Amber, Sooty, Sweep and Oscar, we set out to build a unique brand identity that felt personal, memorable, and true to their story.
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Working closely with the family, we developed a creative direction rooted in a quirky, vintage “British Buffoon” style, playful, characterful, and distinctly different in the pet market. This approach shaped every element of the brand, from logo and typography to colour theory, iconography, and packaging design. The result is a brand that stands out with charm and humour, while staying grounded in authenticity, care, and the values that make Lasso Pets so special.
Adjustable Content.
Allowing the marketing team at KEIM the possibility to adjust the website and make changes was an essential part of the original brief. We coded the site to use Elementor, a visual builder that allows easy changes to users with limited web knowledge. We also created a video tutorial section that housed specific information relevant to their website, helping the team and not being so reliant on a development team.
User-Centric Thinking.
An e-commerce website needs to offer the customer a reliable and easy-to-use system. We overhauled the website changing the way that the colour options were supplied to the user…this was a radical change compared to how their old website had worked. Making this change offered colour options to be chosen within the product itself rather than having to choose a colour first. Providing the user with essential information on each product and how it can/should be used.
Experience.
Creating an experience that customers would enjoy, as well as easy to navigate was key. From our initial research, we found that the user drop-off rate was high and the team wanted to reduce this and keep customers in the behaviour flow for longer. By creating a user-first approach to design and building bespoke elements (such as the colour palette) section we were able to provide content that was ideal for customers.
