Together Minds
Shaping identity to support mental health in business
Branding / Web design
helping a
charitable
cause make change
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Before designing and building a professional, engaging website, we rolled out this identity across a full suite of business collateral, from business cards to exhibition banners. This digital presence brought their new brand to life; combining clarity, creativity, and sensitivity to help Together Minds promote their vital services with confidence and consistency.
Brand Feel.
We worked with Together Minds to develop a brand that truly represented their mission—supporting and educating businesses around workplace mental health. Our focus was to create a visual identity that felt approachable yet professional, striking the right balance between sensitivity and authority. From the logo through to the colour palette and typography, we built a cohesive design language that ensured consistency across all touchpoints. The brand guidelines we produced gave Together Minds a clear framework to maintain this identity, helping them present themselves with confidence and clarity to organisations in need of their support.
Approachable & Professional.
To bring the brand to life, we designed and built a new website for Together Minds. The site was structured to clearly showcase their services, explain how they work, and communicate the impact they make. We placed emphasis on intuitive navigation, approachable language, and a professional yet welcoming tone. The result was a digital presence that not only aligned with their new brand identity but also served as a powerful tool to connect with businesses looking to better support their employees’ mental health.
Experience.
A key part of our work was ensuring the brand experience extended through imagery and photography. We carefully curated and produced visuals that were authentic, human, and sensitive to the subject matter and inclusive for all, avoiding the clichés often associated with mental health campaigns and trying to make the images positive. The photography captured openness and relatability, reflecting real people and real experiences. This approach reinforced Together Minds’ values and gave their communications a warm, trustworthy, and inclusive feel.
