Wellbalanced Bookkeepers
Repositioning
unique bean
counters brand
Branding / Website Design & build
enhanced
experience &
improved usability
We were approached by KEIM UK; part of the international KEIM group to design and build their new paint webshop.
Their existing system was locked down so they were blocked from making essential changes, and the old website was underperforming with a number of drop-offs and problems for clients purchasing online.
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Working with the team at KEIM UK we completed a detailed focus session that helped us to analyse their existing webshop, what the problems were and how their customers were buying from them online.
By completing this ‘deep-dive’ analysis, we were able to establish a baseline of important ‘must haves’ that the new webshop needed. Our team worked extensively on creating a unique e-commerce website that gave customers a pleasurable experience but also gave the KEIM sales team a platform that was adaptable, modern and unique.
Branding.
The Wellbalanced brand had to be fun to sit comfortably with the nature of Jennie and her team. The main emphasis was on their tagline “bookkeeping and beyond”. We developed around the B and A in the word Balanced to produce a fun face icon that sits within the logmark. This was the start of a fun journey.
Creative.
Using fun creative icons, colours and pattern we have created an exciting approach to bookkeeping that helps the Welbalanced team sell to the right clients that they want to attract. Marketing collateral, digital and physical assets all were considered and are part of the brand feel.
Digital Development.
We produced a brand new site that is reflects the full brand of Wellbalanced, had fun elements, moving animations and unique photography to make the viewing experience a pleasure to be involved in, perfectly reflecting the owner.
Experience.
We decided that the Wellbalanced brand required more than just the “boring stock accountant photography”. So we set out to make this site fun and interesting with a full imagery brand guidelines and a unique feel to every image.
