Alpha Grooming, a new player in the popular male grooming sector approached Phase to create their branding and label range. With a history in the female e-commerce/beauty sector we helped bring the dreams of Alpha to reality and make the brand popular across the UK.

We worked with the owner of Alpha Grooming to develop a brand that was modern and bold, which more importantly stands out to the male audience that Alpha focus on. Our team also provided the design of the full product range labels and also advised on print finishes for use in bathrooms and wet environments. We are proud that Alpha Grooming were featured in GQ as a ‘brand to watch out for’ in their 2018 style section.

Our solution.


Working closely with James (the owner) we developed a bold and modern logo mark that reflected the luxury male target market.


Our team created a set of labels for the full product range that Alpha provide. The design of the labels are sleek and clean to stand out on the shelves and be easily identifiable.

Design Support.

We continue to support Alpha Grooming with design support and have increased the range of labels, we have also supported them with their own brand service which produces white label products for barbers across the UK.



Phase has enabled us to bring our brand to life; working with us every step of the way from initial logo & branding through to product packaging design. We chose Phase as we were impressed by their professionalism & passion for their work from the very first meeting we had together. Whether through face to face meetings, email exchange or phone calls; Phase has provided a friendly & supportive service.

We now have a successful, growing brand that we are very proud of thanks to Phase. We have built an ongoing working relationship & I would not hesitate in recommending them to any other business in need of Graphic Design support.