01. Scope

How to make a new male grooming brand stand out from the crowd.


When James Eden approached us with his idea for a male grooming brand we got very excited, this is what we love to do!

James had a very specific brief, he wanted a brand identity that was high end and could target the luxury male beard and grooming market which is now big business.

We were more than happy to help!

02. Create

Produce a luxury feel for the right market…


Working closely with James to analyse the market and build a detailed brief we set about designing a brand identity for Alpha that James could be proud of.

The project included producing the Alpha logo, labels and helping to build a brand guideline that would set this start-up on the road to success.

Alpha has grown and grown and have been featured in GQ and are now stocked in top UK stores.

“Phase has enabled us to bring our brand to life; working with us every step of the way from initial logo & branding through to product packaging design. We chose Phase as we were impressed by their professionalism & passion for their work from the very first meeting we had together. Whether through face to face meetings, email exchange or phone calls; Phase has provided a friendly & supportive service. We now have a successful, growing brand that we are very proud of thanks to Phase. We have built an ongoing working relationship & I would not hesitate in recommending them to any other business in need of Graphic Design support.”

James Eden
Director, Alpha Grooming

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