BW Electrical based in Kidderminster work with a number of the UK’s biggest food suppliers and large corporations, they recognised that they had an out of date brand and website so approached Phase to bring them a new lease of life. We worked with them on getting their online presence up to date and ensuring their marketing was key to engage future clients.
Our solution: The BW brand was outdated but was recognised by a number of their key suppliers so we worked with the team at BW to give them a slight refresh on their logo, but overhauled their website with a new style matching their corporate colours. Our photographer took all-new shots of the team working on-site and in their HQ for the site so clients knew who they were working with.
Their new site has given them a much-needed boost to focus on bringing new clients on board and keeping the team engaged.
Our solution.
Branding.
Update of the existing BW logotype refreshing the mark and giving it a new modern look. Feel of quality and solid integrity now comes through the brand.
Creative.
Working with the team on-site and in their offices, we ran a series of photoshoots so as not to rely on stock photography and show the experience that the team possesses. Twinning this with new branded colours makes a real impact.
Digital Development.
We created a new website for the team which focuses on being a point of information and reference as well as visually connecting with the audience. A responsive site that works well on all platforms makes it easier for future prospects searching for BW.
Experience.
Producing the new brand created new workwear for the team and allowed the whole brand to refresh from top to bottom. Every interaction that the customer has with BW ensures that the brand is always front and centre with quality.
Results.
BW Electrical has a rich history of working with clients such as CoOp and similar brands. they have ensured with their new refresh that they keep their local presence and trustworthy brand. The result is a vast increase in growth and brand recognition.
