Eagle Plastics have a rich history in supplying UK manufacturers sheet plastic, which is used to create various components, parts and finished products. Phase were asked to update the Eagle brand and provide a website that helped increase enquiries.
Our solution: the Eagle Plastics brand & website were looking dated, we set about identifying what made Eagle stand out from the crowd. Working with their marketing department we created a new colourful rainbow feel to their brand. Playing on the variation of colours and textures that Eagle provide the website we developed has a modern feel, new photography, improved targeting and digital strategy. We also provided new marketing collateral with die-cut bespoke business cards and a new brochure.
Our solution.
Branding.
The Eagle team wanted to keep a nod to their existing brand so we worked on creating an updated version of their logo, colour way and created a new tone of voice with their marketing department. The modern but colourful feel was a bold move away from their original image which has been very positively received.
Website.
Our brief was to make plastic sheet supply ‘more interesting’. We created a website that was colorful and creative so that it drew interest even though the subject of the product was not the most thrilling. The information was accurate and necessary but presented in away that gained more interest.
Marketing Collateral.
Working across all the collateral we have completed the task of rolling out the brand on all corporate stationary including the new brochure, business cards, swatch labels, email signatures and more.
Photography.
To support the website and brochure we took all new photography of Eagle Plastics warehouse facility, team shots and sales office. Creating new imagery that could support the design work when needed.
Results.
The refreshed brand of Eagle Plastics has resulted in an increase of enquiries but more importantly the quality of the enquiries that they now receive are better and more accurate. The team feel motivated with the update and it has provided the marketing team with more opportunities to push out new messaging.
Darren Clarke
Managing Director
“Phase helped us with great design ideas and a brand new website and logo which has come out fantastic for Eagle Plastics Limited. They have helped us to push our business and to continue to grow as a company. Phase made the process very easy and they were very professional from the outset.”
